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Guest Lecture on “IKEA Strategies in India”

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PHiMSR recently hosted Mr. Jignesh Kothari, Market Business Navigator at IKEA India Pvt. Ltd., on 23rd December, 2023. As a distinguished guest lecturer, Mr. Kothari shared his profound insights into IKEA’s successful strategies in India. His expertise shed light on the fascinating interplay between global business practices and local market dynamics, offering our students a unique perspective on strategic management. At PHiMSR, we are committed to preparing future leaders for real-world success, and Mr. Kothari’s lecture exemplified this dedication. Students gained practical knowledge from an industry expert, enhancing their understanding of strategic management. We extend our heartfelt gratitude to Mr. Jignesh Kothari for contributing to our educational journey and inspiring the next generation of business leaders. His expertise will undoubtedly leave a lasting impact on our students. This session was held in the esteemed presence of PHIMSR Senior Professor-in-charge Dr. Govind Shinde, PHIMSR faculty Mr. Gaurav Deshmukh and PHIMSR Training & Placement Officer Mrs. Rashmi Dusar.

Key Takeaways:

  • Insights into IKEA’s successful market entry and growth strategies in India.
  • Understanding the challenges and opportunities of the Indian market for global brands.
  • Importance of adapting global business models to local market dynamics.
  • The role of cultural sensitivity in building brand loyalty and customer engagement.